Product Designer · Healthcare · SaaS

Turning complex problems into simple experiences through design.

Product Designer combining human needs, logical thinking, and thoughtful design to build intuitive digital products.

Human-centricSensibleMinimal

Tangled lines resolving into ordered parallel lines — complexity becoming clarity

Ex-backend engineer · Designing for people

Selected work

Three products, three kinds of complexity.

A B2B analytics platform, a lender-side fintech app, and a healthcare decision journey. Each one asked for a different kind of clarity.

Apxor

B2B SaaS · Product analytics & digital product engagement

Making a data-heavy engagement platform feel operable.

Problem: Powerful analytics and engagement capabilities lose their value when teams cannot understand or operate them confidently.
My contribution: Designed information architecture, flows and data-heavy interfaces that carried users from behavioural insight to a launched, measurable engagement — without stripping the platform's depth.

Product DesignerFeb 2021 – Apr 2023 · 2 yrs 3 mosLive product

20M users nudged per day — Published by Apxor

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FreeBird

Fintech · Lender-side repayment tracking & collection

“Who do I need to follow up with today?”

Problem: Lending the money is the easy half. Afterwards the lender has to remember who owes what, when it is due, what is still outstanding and who has already been reminded.
My contribution: Mapped the lender's end-to-end repayment journey and designed a single mobile workflow for loan tracking, repayment schedules, due and overdue states, reminders and follow-ups.

Solo UX/UI Designer≈2 years · part timeLive on App Store & Google Play

100K+ Google Play downloads — Published by FreeBird

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Dr. Suhasini website and appointment booking page shown on a laptop: online or in-clinic consultation choice, patient details, date and time slot, and service selection.

Doctor Branding & Appointment Booking

Healthcare · Doctor discovery, trust & appointment booking

From “is this the right doctor for me?” to a booked appointment.

Problem: Choosing a doctor is a trust-sensitive decision. A digital presence has to answer relevance and credibility before it asks for a booking.
My contribution: Structured the site around the questions patients ask before booking, then designed the identity, responsive screens and appointment touchpoints around that decision funnel.

UX & UI Designer2 monthsLive and running

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All case studies

About

Engineering taught me systems. The mountains taught me people.

I studied computer science through a BTech and an MTech, then joined a product company as a backend software engineer. A year in, I started questioning whether I wanted to spend the next four decades in that seat — so I stopped, and went looking.

Computer science → backend engineering

Learning how systems actually work

Years of computer science and a year of backend engineering taught me to think in structures: data, states, constraints, edge cases. I still design that way — I can read a system, ask engineers precise questions, and understand what a decision costs to build.

Logical thinking
Technical understanding
Systems thinking

The pause → the mountains

Solo trekking, and 20 strangers a week at a time

After leaving the job I went trekking in Himachal Pradesh. Each trek meant walking with 15–20 people I had never met, for a week at a time. I am an introvert; talking to strangers was the exact thing I found hard. The trails made it ordinary — I got comfortable asking questions and, more usefully, listening to people's stories.

Curiosity
Communication
Listening

Design → product

Design as the way I solve problems

UX gave the two halves somewhere to meet: understanding people, then structuring a solution. It also taught me that not every problem needs a solution — some need a clearer question. I now design product experiences in SaaS and healthcare, and I am building toward AI products in SaaS.

Problem solving
Human understanding
Simplification

Read the longer story

Capabilities

How I work, grouped the way I actually use it.

Product Thinking

Problem framing
Requirements & constraints
Prioritising what matters
Insight → action

UX & Research

User journeys & flows
Friction mapping
Information architecture
Behavioural insight

Interaction Design

Complex workflows
Configuration patterns
States & feedback
Prototyping

UI & Visual Design

Data-heavy interfaces
Hierarchy & readability
Responsive design
Brand-led UI

Design Systems

Reusable components
Pattern consistency
Documentation of decisions

Analytics-informed Design

Product analytics
Segmentation logic
Engagement measurement

Technical Collaboration

Working with engineers
Feasibility awareness
Design handoff & review

Passion

Trekking, craft, and staying consistent.

“Exploring the mountains, taking trails less travelled, and losing myself in the beauty of nature.”

A narrow Himalayan trail crossing a meadow with snow ridges in the distance — Placeholder trail photograph — replaceable with my own images.

Trekking is where I stopped being a stranger to strangers. A week on a trail with people you have never met is an unusually honest research setting: you listen, you adapt, you carry your own weight.

Craft: Making things by hand keeps me patient about detail and comfortable with iteration you cannot undo.
Fitness: Consistency over intensity. The same reason my design work leans on repeatable patterns rather than one-off flourishes.

Trek films and more

Contact

Hiring, or building something complex?

I'm looking for a product design role in SaaS, healthcare or AI products — and I'm open to focused collaborations.

Email: udaybarla@icloud.com
Phone: +91 999 888 9512
Based in: Visakhapatnam, India